Being on the top of the search rankings is truly a game changer for your business. And to get there, you need to keep a close watch of your progress. So how do you do that?
For some time now, there has never been a guaranteed method to know exactly what kind of ranking you had overall in search engines for any specific keyword due to all the data markets. For several years now, Google’s webmaster tools would help website owners by displaying ranking data for your top 100 keywords in the Top Search Queries area. However, this data was proven not to be very accurate as a whole. In some cases like when webmaster tools would say you ranked number four for the keyword “lollipop.”
When you made a search on Google, your site was presented as number two for you while someone else that lives a hundred miles away and uses a different Internet source, showed your site as in a very different spot. This ranking information could only be taken lightly from those years until now. Fortunately, Google recently issued a new feature to webmaster tools under the Top Search Queries section that now gives you a whole lot more data and better insight on your real rankings on search engines.
No matter what your position on the search engine results page(SERP) is, you can be sure that your website ranking rests fairly on your arms. This means that your success is on your hands. If you are in the lowest spots, don’t worry too much, because you always have a big chance of turning the tables around. So if you’re asking how to check your website ranking, and make real improvements that do not feel like you are banging your head against a wall, these guides will surely come in helpful for you and your online market!
How will topping in the page one of SERP benefit you?
Many studies have proven that the top five results on Google take 70% of all clicks. That is why 61% of online marketers treat SEO and organic search as their number one concern. Additionally, positions one, two and three on Google’s SERPs have a 30%, 15% and 10% click-through rates respectively. In short, the first three results get 55% of the click-throughs. These three spots are the most precious ranks a website owner could ask for. Aside from a bunch more traffic and larger click-through rates, ranking on page one also merits your brand more visibility, authoritative backlinks, and trust.
Additional brand visibility
What more do you get aside from giving you the opportunity to be clicked on? Being on the first page also gives your brand more awareness. Even though a searcher does not select your website when you are ranking on the top spots of page one, they still see and see your website before looking at other options below or on the next page of SERPs. To sum it up, your brand stands a great chance to make an authoritative statement even if a searcher doesn’t click on your site.
Promote trust for your brand
It is obvious for most website owners that Google’s, or any search engine’s, search results favor trusted brands. To earn trust, you need to appear on the SERP for competitive search terms and ranking beside your business’s leading publications. If you rank highly for various competitive keywords, you gain the same authority status as other top brands in your industry.
Score more authentic backlinks without requesting
This is considered to be one of the fastest ways to obtain more backlinks at a steady status. Search results that show up first get the awareness of searchers seeking to cite, and possibly link to, statistics while creating content. And this is not just for small websites and bloggers, it is also for journalists from authoritative sites.
These factors explain why you need to be on top. Now, let us answer another major question…
How do you check your website ranking?
It’s only three simple steps:
- Log in your webmaster tools account. In your Dashboard, click on the “More” link in Top Search Queries.
- Then, you will see a list of your top keywords. Select a specific keyword you want to see the ranking information for.
- You can change the results by modifying the date range and country to your wanted selections.
And that’s it!
So we can fairly say that you can review and update your website ranking in the search engine results page with just a relatively short time. However, it’s very crucial that you grasp only to the proven and tested principles, like the one discussed through this whole article. This example gives you a smooth kick-start on the right path. Bear in mind that hard-earned fruits don’t come in very easily. Be patient with your methods and keep committed to the process. With all this you, higher rankings will surely come your way.